How To Create A Website For Uploading Videos

If the contempo rapid growth of the video on demand industry has taught us annihilation, it's this:

You lot need to create a video website .

More people than e'er before desire to watch – and pay for – premium video content, and launching your own website is the all-time way to profit from that demand. Why?

Because even though there may exist more than attending on platforms like YouTube and Twitch, the coin these platforms pay to their video creators is downwardly. (Like, really down!)

This means if you're a creator who wants to future proof your business concern and earn a sustainable income, you need to learn how to create a video website.

In the rest of this article, I'one thousand going to show you the exact steps you demand to take to practise this.

Let's go!

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How To Create A Video Website

Pick Your Online Video Platform.
Upload Your Videos.
Optimize Your Itemize.
Customize Your Website.
Connect Your Marketing Tools.
Optional: Launch Your OTT Apps.

1: Pick Your Online Video Platform

The start step is to cull a professional person video monetization platform.

Though full general website builders are great, they won't assist you build the type of platform you lot demand.

Instead, you lot demand a purpose-built video monetization platform that will allow you to seamlessly stream content and take payments, without having to use code or hire a developer.

Uscreen is a great example of this.

We accept everything you lot need to become your business online. With usa, y'all can:

Create your own video website.
Optimize your site for search engines – SEO.
Upload and organize your videos with ease.
Distribute your content with OTT apps on TV and mobile devices.
Monetize your content any style you choose.
Accept worldwide payments.
Stream live videos to whatsoever device.
Rail subscriber growth and churn.
Ain your audience.

We are currently #ane in the industry, and our clients just cleared $100 one thousand thousand in revenue for 2022!

Click here to lookout the video -> youtube.com/picket?5=XVDb8aOfnSY

I also know Uscreen isn't the right choice for everyone, so y'all should take the fourth dimension to store around and find the VOD platform that'due south right for you.

To assistance you, check out these 3 guides:

18 Things to Look for When Shopping for the Perfect OTT Platform
12 Best Membership Platforms & Website Builders in 2022
11 Best OTT Platforms for 2022

2: Upload Your Videos

The side by side step is uploading your content to your video website.

Having content on your website before you customize information technology will provide a type of "framework" yous tin employ to construct your website. Let me explain…

Your homepage should highlight the content in your catalog. After all, your catalog is your product; information technology's what your customers will sign upwards to access.

You tin see how Coreology Alive expertly uses thumbnails, descriptions, and categories to showcase the content on their eLearning video site here:

This is what we refer to as an optimized content catalog.

Having your content displayed like this can provide a better user experience and provide context to your website. This will result in a higher conversion rate.

So:

I highly recommend you upload your content and optimize it to a basic level before you start customizing the design.

Your called video hosting platform should let you to do this through their central dashboard, so bank check their support materials on how to practise that.

If you're a Uscreen client, you lot tin find that information correct here.

3: Optimize Your Content Catalog

The next footstep is to ensure your content catalog is:

Easy to use.
Enjoyable to navigate.
Focused on helping users find the content they need.

Optimizing your content catalog is a lilliputian beyond the scope of this article. Especially if you're using a platform other than Uscreen.

Notwithstanding, there are three universal tips yous can follow…

Get-go, use intuitive categories for your content that match your audition'south goal, similar GUEtv'due south diving tutorials:

Adjacent, create descriptive, specific, attention-grabbing titles, similar Cakeflix uses for their popular video series on cake-decorating:

Finally, add appealing thumbnails that give context to your videos, similar Naturally Sassy's ballet skill catalog:

If you want to larn more than about how to fully optimize your content, check out our guide: How To Organize Your Video Content.

iv: Customize Your Website

Okay, at present for the fun part…

It'due south time to customize your video website.

Your video monetization platform should give you a suite of website customization tools and functionality so you lot can adjust the pattern of your website and add your own branding.

For instance, Uscreen lets you create stunning home pages and landing pages with our plug-and-play page architect. These pre-designed templates permit you easily upload content and adjust the text, typography, layout, and colour schemes to suit your needs.

Image Source – Uscreen

With the page builder, you can create a visually appealing platform that customers await forrard to using.

Image Source – Uscreen

Or, if you prefer a more structured pattern selection, yous can use one of Uscreen'south xix fully-customizable website themes to help y'all.

At present…

How you choose to customize your video streaming website is upward to y'all. But one of the key things to remember is brand consistency across your online presence.

Y'all'll want to apply colors, images, and copywriting that friction match how you nowadays your brand on other platforms, like social media or YouTube.

For example:

On The Beat is an online video fitness platform that brings high-free energy cycling classes to consumers at home. Take a wait at this short prune of their video website and marketing platforms:

You can see that beyond all of their channels they employ the same…

logos
typography
pinkish, royal and blueish color scheme
way of photography

…to subliminally assure the reader that they're in the right place, and they're visiting the website of a make they've already interacted with and trust.

You should aim to do so when you create a video website also. This will salvage yous a lot of fourth dimension, money, and effort on lost leads and positively impact your conversion rate.

five: Connect Your Marketing Tools

The final essential step is to connect your marketing tools.

Your chosen platform should empower you lot to promote your video website by:

Integrating with your existing marketing tools.
Providing a suite of marketing tools.

At Uscreen, nosotros let y'all do both.

Uscreen's marketing tools give you the essential functions to:

Send abandoned cart emails.
Create "reduce churn" sequences.
Offer high-converting free trials.
Share promotional coupons.

Once yous have those fix up, you can then connect with thou+ marketing tools using Zapier, so you tin tailor your marketing strategy to your current needs.

As a minimum, I recommend you connect your site to…

Google Analytics
an email marketing platform
Facebook Pixel

…to help yous sympathize your new website's traffic, connect with your customers, and launch social media ad campaigns.

Optional: Launch Your OTT Apps

If you want to supercharge your offer you lot could also look to expand into launching your own OTT (over-the-elevation) apps.

OTT apps allow your customers to admission your content on an app that's specifically designed for their favorite device, like:

Smartphones.
Smart TVs.
Tablets.

OTT acquirement in the United states of america will increase more than than 100% by 2023, so apps are definitely worth considering. Y'all tin can learn more and get ideas for your ain app right hither.

Wrapping This Up…

If y'all're a video content creator, you demand to learn how to make and launch your own video sharing website. It's the best style to futureproof your business and take command of your income.

You can practice this in 6 steps:

Pick Your Platform
You should choose a video monetization platform that allows you to build a website, upload your content, control your pricing, and monetize your service. Uscreen is the current market leader.
Upload Your Content
Having content on your site volition create a "framework" to build your website effectually. So before you customize, get all the essential content onto your site.
Optimize Your Content Catalog
In one case your videos are uploaded, yous need to optimize your content catalog. Y'all can practice this by creating intuitive categories, descriptive video titles, and centre-communicable thumbnails.
Customize Your Site
Now that your catalog is set, you can focus on customization. Creating a unique blueprint and brand for your site will aid your business concern stand out. If you use Uscreen, you can cull from 19 customizable templates. Ensure your website looks and feels consistent with your branding on social media and YouTube channels.
Connect Your Marketing Tools
Before you launch your site, yous need to connect your marketing tools. Yous should as well activate any marketing features offered by your platform. At a minimum, you lot should take: Google Analytics, Facebook Pixel, and an email marketing platform continued to your site.
Optional: Launch OTT Apps
Expand the reach of your awesome video business past creating an OTT app that will allow your audience to stream your content to their favorite device.